Theory X and Y for Managers

Managers, like employees, can fall into two main buckets, known as Theory X and Y. The challenge for managers, though, is aligning everyone in a productive way.

Give Away Information, Build Familiarity 

People buy products and services from those they trust. To build trust, you have to build a shared understanding. That shared understanding is easiest to build by giving away information for free. From there, you can built trust & familiarity. Then you can grow.